Die-cut labels are a type of label that are cut to shape on a sheet or roll.
With die-cut labels, companies can customize the shape of their labels instead of resigning themselves with the usually square or rectangular shapes.
The first step to produce a die-cut label is to create its design. Nowadays, label designs can be easily created with the help of label software. Modern label software programs allow companies to create labels in all shapes and sizes, including square labels, rectangular labels or labels with a different shape.
Once the design of the label has been created, the label must be printed and cut to its shape. This task is performed by a die-cut label printer. In this sense, the label printer prints the label design over a label sheet or roll and then cuts the labels according to their shape. The cutting is done either by a metal die tool or by laser.
After the labels have been printed and cut to their shape, they can be applied on a product or used for other purposes.
Compared to traditional labels, the great advantage that die-cut labels have compared is the possibility of customizing their shape. As a result, companies do not have to resign themselves with a square or rectangular label shape. Instead, they can customize the shape of their labels, offering their customers a unique experience.
A lot of companies use die-cut labels for the same purpose traditional labels are used for, that being to label their products. However, die-cut labels can also be used for different purposes. For example: many companies use die-cut labels for marketing purposes by printing and sending them to their customers.