Industrial solutions for
product marking & coding
Industrial solutions for
product marking & coding
Development & manufacture
"Made in Germany"
50 years of experience
in business & industry

Direct web printers

What is a direct web printer?

A direct web printer is a type of printer used to print packaging films. As its own name indicates, a direct web printer directly prints information on the packaging film by using the thermal transfer printing process.

Direct web printers versus traditional label printers

The main difference between direct web printers and traditional label printers is that the former can directly print information on the packaging film while the latter prints the information on a label which then needs to be applied on a product.

What are the advantages of direct web printers?

Direct web printers offer some advantages, including the following:

  • Direct web printers make labels unnecessary. Thanks to the thermal transfer printing process, the information is directly printed over the packaging film. As a result, the manufacturing of labels becomes unnecessary.
  • Direct web printers are time-efficient. Since the information is directly printed on the packaging film, the process of producing and applying labels can be skipped. Time is therefore saved.
  • Direct web printers can print at high speed. Because of the way they are built, direct web printers can print several meters of packaging film in just a single minute.
  • Direct web printers are cost-efficient. The fact that labels are no longer necessary means that the cost of all the materials required to produce labels (e.g. label paper) can be avoided.
  • Direct web printers print information in a clearly legible way. The thermal transfer printing process used by direct web printers ensures that the information is printed in a very clear and legible manner.

What information can direct web printers print?

Although their printing process differs from traditional label printers or label printers and dispensers, the printing capabilities of direct web printers are not limited to a specific set of information. Instead, direct web printers can print a wide range of information, including:

  • Barcodes.
  • Logos.
  • Text.
  • Batch numbers.
  • Best before dates.

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Weber Marking Systems GmbH

Maarweg 33
53619 Rheinbreitbach
Germany