A direct web printer is a type of printer used to print packaging films. As its own name indicates, a direct web printer directly prints information on the packaging film by using the thermal transfer printing process.
The main difference between direct web printers and traditional label printers is that the former can directly print information on the packaging film while the latter prints the information on a label which then needs to be applied on a product.
Direct web printers offer some advantages, including the following:
Although their printing process differs from traditional label printers or label printers and dispensers, the printing capabilities of direct web printers are not limited to a specific set of information. Instead, direct web printers can print a wide range of information, including: