Labels applied over tires

New EU tyre label from May 2021

Since 2012, every new tyre sold in the EU must be marked with a tyre label that indicates the tyre’s wet grip, noise emmission and impact on fuel consumption. The design is similar to the well-known EU energy label for household appliances. The goal is to guide consumers toward tyres that are safer, quieter and more energy-efficient.

In order to increase consumer awareness and improve market surveillance and enforcement, the EU has initiated a label update. A new Regulation will come into effect in May 2021. Manufacturers and suppliers can be well prepared with the tyre labeling system from Weber Marking Systems.

What will change in tyre labelling?

Most of the current key provisions of Regulation No. 1222/2009 (also known as Tyre Labeling Regulation or TLR) will be maintained and reinforced. Starting in 2021, the market is to be monitored more closely to ensure that the regulation is actually enforced throughout the European Union. A few new rules for manufacturers and suppliers will come with the renewal:

  1. Display tyre label in all forms of purchase

Not only products that are physically presented in stores will have to display the new tyre label. The information on the label must also be included on supplier’s websites, in brochures, in the manufacturer’s technical promotional literature, in price lists and on or with the tyre invoice handed over to the buyer.

  1. Application to heavy-duty vehicles

Until now, the tyre label is mandatory for passenger and light-duty vehicles. In future it would also apply to heavy-duty vehicles.

  1. Snow and ice pictograms

The original tyre label did not allow consumers to distinguish between winter tyres designed for different conditions. The new label will include visual information on tyre performance in snow or ice conditions.

Print-and-apply labeling system for tyre labels

One of our clients, global automotive supplier Continental, has been compliant with the EU tyre labelling regulation from the start. Shortly after the first EU announcement, we have developed the fully automatic print-apply labeling system, which is now used in numerous Contintental factory buildings in Europe.

Continental tyre label

We provide Contintental with pre-printed labels that contain the essential tyre labeling elements. The label material and adhesive are carefully matched to stick on a rounded rubber surface. At goods issue, the labeling system will add all variable data such as scale letters, product names, article numbers and barcodes via thermal transfer printing onto the label. It then applies the label accurately to the center of the tire tread. Labels are applied with the wipe-on method, in which the printed label is evenly peeled off the carrier tape, sucked in by vacuum and transported to the tamp plate. In this way, tyres can be individually labeled every two and a half seconds.

Continental tyre labeling system

The labeling heights and distances differ with each tyre: For example, a 135 tyre for a small electric vehicle requires a different labeling position than a high-performance sports tyre with a width of 355 millimetres. The labeler’s applicator arm can extend up to 10 centimeters within milliseconds. The tyre diameter determines how far the dispensing stamp must extend before it can apply the label. For this reason, the individual tyre dimensions are stored in the labeling system in advance. A barcode label on each tyre tells the labeling system which tyre is coming up next, so it can adapt the labeling position, distance and print data.

The labeling system is an important component of the “Automatic Labeling and Outbound Check Systems” at Continental, which process millions of tires a year and reduce errors in picking and shipping to zero.

Searching for the perfect labeling solution?

We know that each production process faces different challenges. We use a clever modular system to guarantee you the optimal labeling solution that meets your specific demands. Contact us for a free expert consultation!

Learn more about our labeling systems