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By the end of 2027 at the latest, the use of 2D codes at POS is to be implemented through suitable POS systems – a development that is being driven forward by GS1, retailers and many other international partners. For manufacturers, this means that they need to start adapting their marking systems at an early stage in order to benefit from the advantages and meet future retail requirements.
As a GS1 Germany Solution Partner, we are happy to advise and support you in finding the right marking solutions.
This page provides a comprehensive overview of the most important aspects of 2D coding:
✔ Background & timeline for the changeover
✔ Implementation in production
Marking with 2D codes will become an important factor for cooperation with retailers in the near future – act now!
For decades, the EAN/UPC barcode has ensured reliable processes in retail. However, it is increasingly reaching its limits: it can only encode one piece of information – the GTIN. Today, consumers and retailers demand greater transparency, traceability and digital connectivity.
The implementation of 2D codes offers significant advantages: more data in a compact form, easy best-before date handling, better traceability and new digital applications for retailers and consumers. These possibilities are particularly attractive to retailers, who are investing heavily in the transition. Cash register systems are already being replaced by more powerful systems with optical 2D scanners.
2D codes such as GS1 DataMatrix or QR codes with GS1 Digital Link are the answer. They offer space for more data and connect products to the web, offering clear advantages over traditional EAN barcodes.
There are different types of 2D codes. Three variants are approved for open use at POS in accordance with GS1 standards:
Manufacturers are free to choose which variant best supports their objectives.
2022 - 2027
End of 2027
Starting 2028
From January 2028, the decision will be up to the brand owner:
The switch to 2D codes poses a challenge in terms of production technology. While static EAN codes are usually pre-printed on packaging, 2D codes require dynamic coding during the production process.
2D codes require a significantly higher resolution than linear barcodes so that the data they contain can be read. If the resolution is too low, readability is reduced and the error rate during data capture increases. In addition, material properties and special features of the production environment, such as extreme temperatures, dust exposure or humidity, can severely impair the print image.
Choosing the right marking technology is crucial here. Our systems deliver reliable results even under harsh industrial conditions.
In many industries, the speed of product marking is essential. On particularly fast production lines, it can be challenging to achieve sufficiently high resolution for 2D coding without slowing down production.
Our high-performance systems are specially designed for such requirements and guarantee precise coding at high speeds.
The switch to 2D marking solutions requires careful planning and smooth integration. Companies must check whether their existing printers and systems meet the new requirements or need to be replaced.
Thanks to their modular design, our marking solutions can be flexibly integrated into existing systems with little effort and easily expanded as required.
Our high-performance printing and dispensing systems enable labels to be printed with individual 2D codes in real time and applied precisely to the product.
Our inkjet printers enable flexible direct marking of 2D codes on a wide variety of materials and surfaces. With very high printing speeds, precise resolution and a wide range of devices, we offer reliable solutions for almost all requirements.
The optimal marking solution for you depends on many factors: surface properties, production environment, existing systems, desired production speed, required resolution and much more.
Not every technology is suitable for every application – therefore, individual consultation is not only important, but essential.
