Global brands adopt advanced coding and marking solutions due to fears of counterfeiting and diversions. For example, for cosmetics, personal care, and home care goods, counterfeiting and diversion are expensive, serious problems that reduce earnings, degrade brand reputation, erode customer trust, and jeopardize relationships with channel partners.
Your supply chain can benefit from a whole new level of visibility and traceability thanks to coding and marking technologies, enabling you to wage a more effective and expensive war against counterfeiting and diversion. Managing these dangers can be challenging, but technology also opens up new possibilities that might help you prevail.
Multiple-layer labeling strategy against counterfeiting
You may get a daily overview of your supply chain using cutting-edge digital coding solutions and integrated tracking software, making counterfeiting and diversion trackable.
An excellent overt coding technique for brand protection is laser codes. Unauthorized channels cannot erase permanent codes. High-quality marks make the intelligent coding procedure possible, which also maintains client trust in the brand. Including more text, logos, barcodes, graphics, and other data can improve protection too. Also, they have a high performance and price/reliability ratio.
How laser marking devices operate
Carbon dioxide (CO2) is electronically stimulated within the laser tube using an RF signal to produce a laser beam. Therefore, it produces heat by using a sequence of galvo mirrors and a lens to concentrate or steer the laser beam onto the packaging material. The directed laser beam leaves solid marks on the codes it marks.
Custom shipping boxes can shield your supply chain from counterfeiting
A supply chain system may fully trace items by printing a barcode on shipping cartons. Also, you can continuously track each item, carton, and shipment case using the software as it passes through the supply chain. This aggregation procedure permits product verification without opening the shipping container. It is made feasible by the smart coding added and checked at each stage of the packaging process. Additionally, by coding the outside, it is possible to identify something clearly without having to peek inside.
Inkjet marking to fight counterfeiting
On shipping cases, large-character inkjet marking may print high-resolution graphics and codes with reliable print quality. In contrast to other contact or label printing case coding technologies, inkjet is a dependable and economical method of printing high-quality data directly to shipping cases.
Including bar codes, logos, and specialized distribution information on shipping cases gives distribution partners more assurance and aids in preventing the entry of counterfeit goods into approved retail channels.
