Wrap-Around Labeling

Learn what wrap-around labeling is, its purpose and how Weber Marking Systems can help you implement it!

Wrap-around labeling is a specialized labeling technique specifically designed to apply labels completely around round surfaces (e.g., bottles, cans, jars).

Wrap-around labeling provides 360-degree coverage, which gives manufacturers a significant amount of space to display all sorts of information.

Because it is intended for round surfaces, wrap-around labeling is usually performed with the help of a specialized labeling machine. This offers several key advantages:

• The labeling process happens much faster, meaning more products can be labeled per minute.

• Automated wrap-around labeling reduces errors during the application process and ensures uniform, smooth labeling.

• Machine-assisted wrap-around labeling is also far more cost-efficient than manual application.

Wrap-around labeling offers multiple advantages, including the following:

• It provides more space for information than traditional labeling. Because of its 360-degree coverage, manufacturers can include more information about their product or use additional space for branding purposes (e.g., logos, images).

• It is a perfect solution for compliance. Certain regulations oblige manufacturers to provide more information than usual (e.g., in the beverage and food industries). Wrap-around labeling helps tackle this issue by maximizing usable surface space.

• It is visually appealing. The 360-degree coverage distinguishes wrap-around labeling from more traditional, single-sided labeling methods.

• It allows for high customization. The process can be customized by the manufacturer (e.g., shape, color, size) to incorporate all sorts of details (e.g., logos, text, images, barcodes).

• It delivers durable results. Certain products that undergo wrap-around labeling must withstand unusual conditions (e.g., colder temperatures). The process can utilize extra-resistant materials and adhesives designed to maintain appearance and legibility under tough conditions.

Wrap-around labeling can be found across several major industries, including:

• The beverage industry.

• The food industry.

• The retail industry.

Because it is designed specifically to label round surfaces, wrap-around labeling is also widely used in sectors such as the chemical industry and the pharmaceutical sector.