Industrial solutions for
product marking & coding
Industrial solutions for
product marking & coding
Development & manufacture
"Made in Germany"
50 years of experience
in business & industry

Product protection: counterfeit-proof marking

How do you make your products counterfeit-proof? Product protection is an important issue for manufacturers from all industries. It is often not just about protecting brands and defending against damage to reputation, but also about protecting consumers from dangerous counterfeits. Even in the case of an unjustified product liability lawsuit, a copy must be clearly distinguishable from the original. Marking plays an extraordinary role in anti-counterfeiting. Find out at Weber Marking Systems how you can provide products and packaging with reliable identification and security features.

Combat product piracy effectively

Since 2019, the pharmaceutical industry must comply with strict anti-counterfeiting guidelines. The packaging of prescription medicines must have an individual, encrypted serial number for tracking purposes as well as protection against tampering. Similar approaches are also in demand, for example, in the food and automotive industry.

There are various labeling solutions for effective product security. Here are some examples:

Security labels

Security labels have security features that are difficult to imitate and are sometimes invisible, including:

  • Integrated electromagnetic MicroWires that are detected by special readers.
  • Components hidden in the label material that are only visible under UV or laser light.
  • Elements produced by printing technology such as holograms or tilting effect colors.

Additionally, the labels can be post-printed with encrypted variable information to create another barrier.


Seal labels

Seal labels leave behind visible residues when a product is opened for the first time or cause the packaging to be irreversibly destroyed. Such a "proof of first opening" is also called a tamper evident.


Invisible UV ink

Special security inks are fluorescent and only visible under UV light. Recent developments such as different colors make it increasingly difficult for product counterfeiters to copy these features. For certain areas of application (e.g. food and cosmetics), an MEK-free UV ink is ideal.


Barcodes and 2D codes

Individual data such as identification numbers can be encoded in machine-readable barcodes or data matrix codes to save space. These are then either applied on a label or written directly onto the product using inkjet printing or laser marking. In order for the codes to be reliably read by different readers, they should comply with the global standards of GS1.


Serialization

During serialization, each product is given a unique, random serial number. The associated data (e.g. manufacturer name, location, batch number) are stored in a database. In order to verify or trace an individual product, the serial number is checked against the database. As a barcode or 2D code, the number can also be read automatically by scanning devices.


RFID labels

With the help of RFID technology, individual product information can be stored in RFID labels with tiny transponders. This data can be read out error-free and contact-free using an RFID reader. A big advantage: there must be no visual contact between the reader and the product for the check. Plus, many data carriers can be scanned at the same time.


Laser marking

With laser marking, either a color change or an engraving is created on the material to be marked. This marking is permanent and abrasion-resistant, making it tamper-proof. The imprint can be a serial number or a data matrix code, for example. Laser marking is suitable for a wide variety of surfaces like metal, glass, plastic, ceramics and many more.

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Weber Marking Systems GmbH

Maarweg 33
53619 Rheinbreitbach
Germany